BackAtlas Privacy Policy
Effective date: 30/03/2026
Version: 1.0 (Pre-Launch)
1. Who we are
This Privacy Policy explains how Nottingham Chiropractor Limited (company number 14779806), trading as BackAtlas, collects, uses, and protects your personal data during the pre-launch phase of the BackAtlas website.
Registered office: 178 Loughborough Road, Ruddington, Nottingham, Nottinghamshire, United Kingdom, NG11 6LF.
Email: hello@backatlas.com
Website: backatlas.com
For the purposes of UK data protection law, Nottingham Chiropractor Limited is the controller of the personal data described in this Privacy Policy.
2. What this policy covers
This Privacy Policy applies to personal data collected through the BackAtlas pre-launch website, including when you:
• join the waitlist;
• reply to our emails;
• submit optional feedback through our forms; or
• browse the website where analytics or cookies are in use.
BackAtlas is a digital education business. It is not a medical service and does not provide diagnosis, treatment, or individual clinical advice through this website.
3. The personal data we collect
During the pre-launch phase, we aim to collect only the personal data we need.
We may collect:
a) Waitlist information
If you join our waitlist, we may collect:
• your email address; and
• your name
b) Optional feedback
If you choose to submit optional feedback through a form or by email, we may collect:
• the content of your response; and
• any personal data you choose to include in that response.
Some optional responses may include information about your back pain or health. Where this applies, we will handle that information in line with this Privacy Policy and the consent you provided at the point of collection.
c) Correspondence
If you contact us directly, including by email, we may keep a record of your message and our reply.
d) Website usage information
We may collect limited technical and usage information through analytics and similar tools, such as:
• pages viewed;
• general website activity;
• browser or device information; and
• approximate location or traffic source data.
4. Personal data we do not ask you to provide
We do not ask you to provide:
• medical records;
• diagnostic reports;
• payment card details during pre-launch; or
• more detailed health information than is necessary for optional feedback.
Please do not include unnecessary personal, identifying, or sensitive information in free-text responses or emails.
5. How we use your personal data
We may use your personal data to:
• manage and operate the pre-launch website;
• add you to the BackAtlas waitlist;
• send you waitlist emails, launch updates, and related emails about BackAtlas products, content, and updates;
• respond to your messages or enquiries;
• review optional feedback to improve our pre-launch content and products;
• understand how visitors use the website and improve website performance; and
• maintain website security, records, and administration.
6. Our lawful bases for processing
Under UK GDPR, we must have a lawful basis for using your personal data.
We rely on the following lawful bases during pre-launch:
a) Consent
We rely on your consent to:
• send you waitlist emails, launch updates, and related emails about BackAtlas products, content, and updates; and
• use any optional feedback where you have clearly agreed to provide it for this purpose.
You can withdraw your consent at any time, including by using the unsubscribe link in our emails or by contacting us.
b) Legitimate interests
We may process limited personal data where necessary for our legitimate interests, including:
• operating and improving the website;
• administering the waitlist;
• responding to direct enquiries;
• monitoring website performance and usage; and
• protecting the website and our systems.
Where we rely on legitimate interests, we consider and balance any potential impact on your rights and interests.
7. Special category data
Some optional feedback may include information about your health, such as information about your back pain experience.
Where we collect or use this type of information as personal data, we rely on:
• consent to process your personal data; and
• your explicit consent to process special category data concerning health
as given by you at the point where you choose to provide that optional information.
You are not required to provide this information. It is entirely optional.
8. Who we share your data with
We do not sell, rent, or trade your personal data.
We may share personal data with trusted third-party service providers who help us operate the website and pre-launch communications, such as:
• Podia — website hosting, waitlist collection, and email communications;
• Tally — optional feedback form collection;
• Google Workspace / Gmail — email communications and correspondence;
• Google Analytics — website analytics, where enabled; and
• Google Sheets — storage or review of certain form responses or operational data, where used.
These providers process personal data on our behalf or as part of the services they provide to us. We only use them where we consider this appropriate for running the pre-launch website and communications.
We may also disclose personal data where required by law or where reasonably necessary to protect our legal rights.
9. International transfers
Some of our third-party service providers may process personal data outside the UK.
Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection law.
10. Data retention
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
In practice, this means:
• waitlist data is kept until you unsubscribe, ask us to delete it, or until we no longer need it for waitlist administration, launch communications, or related BackAtlas updates;
• optional feedback is kept only for as long as reasonably necessary in identifiable form to review and improve our pre-launch content and products. Where appropriate, we may then delete or anonymise it for longer-term analysis and reference;
• email correspondence may be kept for as long as reasonably necessary to respond to your enquiry, manage related administration, and maintain appropriate business records;
• analytics data is retained in accordance with the retention settings of the analytics provider we use, where applicable.
We may retain limited information for longer where necessary for legal, regulatory, or record-keeping reasons.
11. Cookies and analytics
We use cookies and similar technologies on the BackAtlas website.
Some cookies are strictly necessary to make the website work properly. These may include cookies needed for basic site functions, security, form submissions, and related website administration.
We may also use analytics cookies to help us understand how visitors use the website, such as which pages are visited, how the website is performing, and general information about the device or browser being used. These analytics cookies are not essential and will only be used where you have given consent through our cookie banner or consent tool.
You can accept, decline, or change your cookie preferences through the cookie banner when you first visit the site. You can also revisit your choices later using the cookie settings badge or icon made available on the website.
We do not use non-essential cookies for advertising or personalised marketing unless and until this Privacy Policy is updated to reflect that.
12. Your rights
Depending on your circumstances, you may have the right to:
• request access to the personal data we hold about you;
• ask us to correct inaccurate or incomplete personal data;
• ask us to delete your personal data;
• object to certain processing;
• request restriction of processing;
• request transfer of certain personal data; and
• withdraw consent where consent is the basis we rely on.
If you would like to exercise any of these rights, please contact us using the details below.
13. Complaints
If you have concerns about how we handle your personal data, please contact us first using the details in the Contact us section below and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), which is the UK supervisory authority for data protection matters. Further information is available on the ICO website.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the website, our pre-launch activities, or legal requirements.
The latest version will always show the effective date at the top of the page.
15. Contact us
If you have any questions about this Privacy Policy or about how we handle personal data, please contact:
BackAtlas
Nottingham Chiropractor Limited
178 Loughborough Road, Ruddington, Nottingham, Nottinghamshire, United Kingdom, NG11 6LF.
Email: hello@backatlas.com